Digital Star Of The Year ??

Came across this while going through the Winners List for IIFA 2013. In 2012, Zee Cine Awards had also added a ridiculous category - Best Use Of Media - and now we have IIFA doing something similar.

The logic seems to be 'SRK MUST receive some award'. Doesn't matter what it may be for, as long as he receives a trophy. In my opinion, it would be better to simply hand him a trophy without mentioning any particular category. That wouldn't be as idiotic as creating pointless new categories.