Wednesday, November 10, 2010

PlayBook To Sell UNDER USD 500

Nov. 10 (Bloomberg) -- Research In Motion Ltd., the maker of the BlackBerry smartphone, said it will begin selling a tablet computer in North America in the first quarter for “under” $500 as it takes on Apple Inc.’s iPad.

“The product will be very competitively priced,” Co-Chief Executive Officer Jim Balsillie said in an interview in Seoul today, declining to be more specific. Sales of the BlackBerry Playbook, unveiled in September, will expand globally from the second quarter, he said. The iPad starts at $499.

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