Thursday, January 6, 2011

Starbucks Drops It’s Name And The Word “Coffee” From It’s Logo



However, some brand experts have criticised the move."I think it's nuts," said James Gregory, chief executive of brand consulting firm Core Brand.

"What's it going to be - the coffee formerly known as Starbucks?"


Agreed that their products aren’t limited to just coffee. That justifies removing the word “coffee” from the logo, but WHY remove the name?

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