Thursday, January 6, 2011

Starbucks Drops It’s Name And The Word “Coffee” From It’s Logo

 

_50682335_010948796-1

However, some brand experts have criticised the move."I think it's nuts," said James Gregory, chief executive of brand consulting firm Core Brand.

"What's it going to be - the coffee formerly known as Starbucks?"

Link

Agreed that their products aren’t limited to just coffee. That justifies removing the word “coffee” from the logo, but WHY remove the name?

0 Opinions:

Archives

Followers