The focus of the project, say members of the team that developed it, is not only to say if the air quality is good or bad, but also to peg it on the basis of possible impact on the health of locals. With this aim in mind, the National Air Quality Index features data shown with a colour-coded display. A poor reading is accompanied by a health impact advisory, reading, "Respiratory illness on prolonged exposure".
Another pointless app to show pointless statistics for your smart-phones (*rolls eyes).
So you flip out your phone. Swipe to the app. See the 'ranking' of your city/town. NOW you know for a fact (by looking at the app) that the air quality is bad (*clap).
A fact that, for some unknown reason, you had been unable to arrive at yourself although you have been looking, walking, breathing in the city for all this time. Suggesting that you are too dumb to figure out how bad the air quality is without a rank/number or the colour codes.
[Sarcasm] THIS 'app' goes further and also tells you that it will impact your health (amazing…. who could have guessed?)! [Sarcasm]
So... what are you going to do? Now that you have access to this groundbreaking information with fancy colours on your smart-phone… WHAT ARE you going to do with it?
- Step out with a Respiratory / Air-Purifying Mask?
- An oxygen tank in your back-pack?
- Relocate to another city?
- Stay locked up in your house with the Air Purifier on and the windows sealed?
Oh… I know what you will do. You will take screenshots of the app and share it on Twitter and Facebook. Perhaps blog about HOW BAD THINGS ARE. Perhaps the app even has the 'SHARE ON YOUR SOCIAL NETWORKS' button.
Dikhaawon pe mat jaao. Apni akal ladaao.