Best Use Of Media Award

Happened to catch bits of the Zee Cine Awards 2012.

As horrified as I was – reading the titles nominated for the Best Film, what really had me rolling my eyes was – a category called Best Use Of Media. Just another pointless category along with International Icon. Wonder if these people actually know the meaning of the term 'icon'.

Seems like they are just inventing categories to keep celebrities happy.

Shit happens.