Sunday, September 27, 2009

Axe Day & Axe Night Ad Campaign - Uruguay

sms 2345

That, is the incomplete ad which is sent to the cell phone, with a message:

To complete this ad send AXE to 2345 after 9 pm.

And when you do send the text, you are supposed to receive the complete ad:


sms 2345


1 Opinions:

Agnel said...

What are they trying to prove? :S